Dell SonicWALL

When Dell SonicWALL decided to take the thought leadership pole position in the fast changing world of network security, they turned to Ubiq to develop the campaign positioning and messages. After interviewing all of the company’s senior management team as well as industry analysts, the Ubiq team focused on the competing issues of access versus security. To kick off the campaign, Ubiq team members wrote the feature article on the subject that appeared under Dell SonicWALL’s CEO and president Matt Madeiros’ byline.