JohnsonDiversey

With 14,000 associates in 60 countries, JohnsonDiversey is a world leader in hygiene and cleanliness solutions. And when their newest foodservice program required a brand capable of supporting global reach, they found our Ubiq team members uniquely positioned to deliver. Our team tested multiple executions of brand names and logo designs – then defined and executed a launch strategy including collateral, trade advertising, consumer/trade PR and electronic media. As Krista DeBerardino, Director of Global Brand Team, says: “It’s a fresh, clean look with universal appeal that communicates at a glance.”