Innova

Imagine performing the equivalent of a whole-body MRI on your car, using a gadget that fits in a shirt pocket and costs the same as a tank of gas. Now imagine having to name it, brand it, identify its markets… then sell it in the millions. All of which Ubiq team members did for Innova and their miracle product: Car MD. Intensive research and leveraging every media – print, direct mail, email, web and broadcast – made Car MD the retail and direct marketing success it deserved to be, while helping to establish a new category of automotive accessories in the process.